The offerings include email, magic links, SMS, WhatsApp links, timed one-time passcodes as well as authenticator apps like Google Authenticator, sign-in with Google, Facebook and OAuth integrations. So we have a platform of different products that you can pick and choose from and stitch together in the way that makes sense for your users, your use case,” said Lamb, Stytch CTO. “We offer basically APIs and SDKs for developers to embed passwordless authentication into their apps. In the vein of what Oso is doing for authorization, Stytch aims to provide developers a Stripe-like experience for adding passwordless authentication to their applications. Microsoft recently reported that only 22% of customers using its cloud identity solution, Microsoft Azure Active Directory (Azure AD), are using strong identity authentication protection. Gartner has predicted that by 2022, 60% of large and global enterprises, and 90% of midsize enterprises, will implement passwordless methods in more than 50% of use cases. There’s been a lot of interest lately in passwordless authentication, with companies like Microsoft, Google and Slack implementing some variations of it. ![]() “Those are some of the things that got us really excited about the idea of what if you could build a developer experience company that just made it easy for every engineer to embed passwordless authentication from the get-go when they’re building an application or website?” CEO McGinley-Stempel said. ![]() There they found passwords to be their biggest security threat and most likely reason for potential customers to bail. One such startup, San Francisco-based Stytch aims to help developers more easily and securely add authentication to their applications with an API-first approach.įounders Reed McGinley-Stempel and Julianna Lamb came from Plaid, which created technology for users of sites like Venmo, Robin Hood or Coinbase to connect their accounts with their banks. That’s added impetus to the drive to create alternate solutions to password-based authentication. That only increased awareness of the pain involved for users in remembering passwords for all their different accounts, and for companies dealing with security and customer conversion woes. Though managing passwords has been a nightmare for years, decades really, during the pandemic more people were ordering dinner delivery and buying online everything from mole repellant to dog food.
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